Swift Journal of Social Sciences and Humanity (SJSSH)
June 2015 Vol. 1(2), pp. 024-027

Copyright 2015 Swift Journals


Original Research Paper

Java Mataram Consumer Buying Behavior in Perspective Theory of Planned Behavior

Christina Esti Susanti, Margaretha Ardhanari

Faculty of Business, Widya Mandala Catholic University Surabaya

*Corresponding Author E-mail: susantiesti@yahoo.com

Accepted 14 September, 2015


Abstract

The economic growth and per capita income improvement will alter the consumer behavior. The implementation of the Theory of Planned Behavior is to explore consumer buying behavior Java Mataraman on furniture, the aim is to understand the factors that MOTIVATE the behavior. The phenomenological qualitative approach is utilized to investigate the behavior of the retail format choice through the implementation of the Theory of Planned Behavior. The research informants WHO are nine Javanese married women with children; The information selection process employed snowball approach. This research generates some useful propositions for the foundation to examine and for further research. The proposed model of consumer behavior is a Java Mataraman model, of which is not originated from the intention to behave but from the habits and past experience. Thus, it can identify the antecedents of attitude, of subjective norms, and perceived behavioral control Java Mataraman among consumer behavior. Social status became the background of the consumer buying behavior Java Mataraman on furniture.

Keywords: Workplace bullying, copiTheory of Planned Behavior, Java Mataraman, Buying Behavior.

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How To Cite This Article:

Christina Esti Susanti, Margaretha Ardhanari. Java Mataram Consumer Buying Behavior in Perspective Theory of Planned Behavior. Swift Journal of Social Science and Humanity 1(2), pp. 024-027.